About Us

Who We Are

SIRUI photographic equipment company is located in Zhongshan, the southern part of the Pearl River Delta and the centre of the three economic circles of Guangdong, Hongkong and Macau. It is at a very location where one can take a great view of Hong Kong from the east, the adjacent to Macau at the south, while the west leads to Jiangmen, and the north faces Guangzhou. We specialize in photographic equipments supplying professional tripods, ball heads and related accessories.

The company was founded in 2001. We cooperated with a famous international photographic company in the early years, producing photopraphic equipments of high-quality with advanced technologies. With the enriched technique and experience accumulated for many years, SiRUI started to develop its own brand and technology from 2006. By continuously investing in advanced tooling and precision machining in concert with a highly trained design and engineering team, SIRUI depends on its own from design to manufacturing and assembling. In the same year, SIRUI built a factory of 20,000 square metres as its dedicated production base to manufacture professional photographic equipment. In 2007, SIRUI passed the ISO9001 & ISO14001 (Quality & Environmental management system) certifications. As a result of our commitment to quality and performance, SIRUI has become one of the best-known brand in China and a rising star in the oversea markets. We insist that every SIRUI product is a work with great attention to details to pursue a perfect combination of quality and performances.

Today, with the combination of high-precision high-quality manufacturing capability, an innovative R&D team, and a dedicated and experienced management team, SIRUI is one of the top manufacturers of professional photographic equipments in the world. "Deliberate in thoughts and be active in innovation " is central to our enterprise culture. Moreover, based on the people-oriented practice and the endeavor for perfection, SIRUI takes the mission of promoting the industry to a higher level, and strive to advance "Made In China" synonymous to world-class quality products and services.

SIRUI products are distributed in Singapore, Malaysia and Indonesia by T K Foto Technic Pte Ltd, Singapore.